This whole company is designed to help encourage biking to work. We truly believe that something as small as biking to work can have a big impact on the world. If everybody decided to start doing the things that they know they should do, like turning off your lights when you leave your room, recycling, biking to work, imagine the impact that could have on the world. This link is one of my favorites. Jordan Peterson sums up how "Cleaning your room" can change the world.