Trevor Nichols of Kelowna's business page Okanagan Edge has kindly featured an article on our founder Jeremy West. Please click this link to read full article. Here are our favorite quotes.
“I went for a bike ride up Knox Mountain, and I noticed that all of my cycling jerseys had a secondary material on the sides—and I kind of just made the connection,” he said. “I realized these jerseys are built for performance, so why couldn’t I just put that into a dress shirt?”
"West said his shirts look just like a traditional dress shirts under a jacket, but are also professional enough to wear on their own. In fact, he says he designed the shirts specifically not to look exactly like an everyday button down."
Thanks Trevor, We love the article!