Problem 1 = FIT
The first major problem with average dress shirts is FIT.
Generally, companies will "box cut" their dress shirts to save cost. This creates what we call the "Squirrel Suit Problem" where the shirt spills out over your belt so much so that you'd be safe if you fell off of a cliff.
THE AVERAGE PERSON'S SOLUTION:The average person will tailor their dress shirt to fit JUST RIGHT, but in doing so they sacrifice comfort and mobility. OR one could "up-size" and sacrifice fit for comfort by purchasing a shirt a size too big.
Our shirts waist measurement is on average 4" smaller than the chest, which may cost more to manufacture, but we believe is well worth it. This creates a perfectly tailored fit. And with our 4-way stretch side-panels, you won't have to sacrifice comfort for the perfect tailored fit. This is why we call it our "Unrestricted-Fit."